Technology Today

16 years ago, when I entered the family insurance business it was a different world.

16 years ago, when I entered the family insurance business it was a different world. A wife, a home, a mortgage, and 3 kids later, I feel old saying that. It was a different world. We had a computer for word processing and we had type-writers. The internet was a silly word used by technology companies. Nothing for insurance agencies to concern ourselves with. Applications were taken by hand and computations were manipulated with the help of rate manuals. Endorsements were mailed in and suspended in our file cabinets. At considerable expense, insurance agents have had to keep up with companies’ advancing technologies. The expense has come in hardware form and in an even more challenging, learning curve form. Senior partners that had never uded a computer are now being required to enter endless amounts of ursername & passwords, uploads & downloads, input & output, real-time , e-mail and pdf.

Still, these technologies have been a good thing. Agencies are now able to handle greater volumes. Work flows continue with new & greater efficiencies.

Coming soon: Electronic, Stamped RMV Forms.

Kids & Cars

We recommend that parents, in order to best protect assets, consider registering and insuring a vehicle in their child’s name.  In Massachusetts parents are provided 100% insulation from lawsuits arising from bodily injury or property damage claims.

Mass. MGL Chapter 231, section 85A: “If a car is registered to the child and the child gets into an accident causing personal injury and/or property damage, there is no reponsibility on the parent. It does not make any difference who bought the car or who pays for the insurance, or how old the child is so long as we are talking about negligence.”

On this basis it might make sense for parents to consider insuring a vehicle in their child’s name.

Managed Competition News

As recently published in “The Massachusetts Agent” (Official Newsletter for The Massachusetts Association of Insurance Agents):

MAIA Files Another Complaint About Progressive Business Practices … 

MAIA has filed a second complaint about the business practices of the newest private passenger auto insurer, Progressive Direct. The letter of complaint, filed with both the Commissioner of Insurance and the Office of the Attorney General, outlines five different areas of concern including:

  1. Transfer of Insurer: The complaint explains that in many cases, Progressive has not issued the Notice of Transfer of Insurer (Form 2A) prescribed in their manual (Rule 4. Standard Procedures, D. Transfer of Insurer). In lieu of the Form 2A, Progressive is issuing a Verification of Insurance form. This form is not “signed by the producer of record and certified by affixing the company stamp of the new carrier” as required by their rule. In those cases where Progressive has issued the Form 2A, none of the forms we’ve reviewed were signed. Rather, the Form 2A has the name of the Progressive producer typed in a script font above the insurance stamp. In addition, many of Form 2As as well as the unacceptable Verification of Insurance forms are sent to the former carrier and not to the producer of record as required by their rule.

  2. Issuance of Policy to Persons Without an Insurable Interest in the Vehicle: In several instances, we have observed that Progressive has issued policies in the name of a listed operator who does not own and has no insurable interest in the vehicles being insured. In some of these cases, there were loans on the vehicles and the named insured on the Progressive policy is not a party to the loan. Furthermore, Progressive issued either a Form 2A or a Verification of Insurance to the previous company, in essence, cancelling the vehicle owner’s policy and in many cases putting the owner in violation of his/her finance agreement with the lienholder. The owners of the vehicles were not alerted to the situation until the former agent of record followed up on the change with the vehicle owner.

  3. Registry Paperwork: The most recent complaint we’ve received was from a member who had a new customer come in and purchase a policy and register a vehicle. After seven days, the agent received notice from Progressive indicating that they had issued a new policy. When the agent followed up with the client to determine why he had switched to Progressive, the agent was told that it was “more convenient” to buy a policy and get the vehicle registered immediately than to wait for the Registry paperwork to be mailed by Progressive. We are not suggesting that Progressive is suggesting this course of action, but we feel that any company writing auto insurance in MA without any local representatives in the state should be cautioned that this procedure is not an option.

    NOTE: As we went to press with this edition of The Massachusetts Agent, we received additional complaints from MAIA members indicating their clients were informed that they can get the RMV paperwork done by us [the local agent] quickly and then they’ll “2A it to Progressive.”

  4. Misleading Quotes: MAIA provided documentation of an online quote and the subsequent policy declarations page that caused great concern. The initial quote for a six-month policy was $291. The actual premium for the policy issued as a result of the quote was $1,584. The only change on the policy that might increase premium was a change in Part 4 limits from $50,000 to $100,000 (normally resulting in an increase in premium of about $1). The big difference in premium appears to be that the online quote did not include any merit rating surcharges for the applicant who had 8 points. There was no indication that the premium may change as a result of the applicant or any listed operator’s driving record or any other information that may impact premium. In our opinion, quotes of this type are incomplete, deceptive and misleading. We are certain that when the consumer purchased this policy, she had no idea that the true cost of the policy would be five times the amount of the original quote.

  5. Policy Term: I have included below the text of an email from Progressive which explains their stance on policy terms:

    “Thank you for contacting us. We appreciate you taking the time to obtain a quote. I received your request for a 12 month quote. Unfortunately, we must sell the policy as a six month policy and then we can change the policy to a 12 month policy. The premium for the 12 month policy will be twice the six month rate. Based on the quoted six month rate, your 12 month rate would be $618.00.

    “I hope you find this information helpful and I look forward to assisting you in the future. If you have any additional questions or concerns, please feel free to reply to this e-mail or contact us at 1-800-PROGRESSIVE (1-800-776-4737). Our licensed Customer Service Representatives are available 24 hours a day, 7 days a week to assist you.”

It certainly appears that Progressive’s business practices are in direct conflict with your Bulletin No. 2008-07 which provides:

“Insurers may submit a form filing to the Division offering a private passenger motor vehicle insurance endorsement that limits the term of the standard private passenger motor vehicle insurance policy to six months, provided that such form filing includes a process by which the insurer first obtains the written acknowledgement from a current policyholder or a new applicant that indicates that he or she understands that:

“1. the law requires that every insurance company offer twelve-month term private passenger motor vehicle insurance policies at the option of its customers;

“2. a six-month term policy is shorter than a twelve-month term policy;

“3. a six-month term policy will have a premium that is half as much as a twelve-month term policy; and

“4. the premium for a renewal of the policy for an additional six-month term will be based on the rates in effect for that insurance company on the renewal effective date.”

Certainly, no written acknowledgement form is obtained prior to the issuance of a six month policy. As you can see from the language in Progressive’s email, their default policy term is six months.

ADDED VALUE/TRUSTED CHOICES

Part 1: Massachusetts Auto Insurance

My name is Kevin Johnson. I am a Massachusetts Insurance Agency owner. I am a licensed, professional Independent Insurance Agent.

The Nation is watching as the world of “Massachusetts Auto Insurance” moves into “managed competition.”

What is going to become of the Independent, Massachusetts Insurance Agent?

Part 2: The Incredible Shrinking Agency

With continued rate decreases and competition (slipping retention rates), many MA Insurance Agencies are working longer, working harder and still our books of business are shrinking. 

Over the past decade companies are having the local agent do more of the processing and more of the underwriting. We have had to keep pace with technological advancements with ongoing, significant expenses.

Companies try to commodatize and marginalize what we do and continue to reduce commissions.

Part 3: Is It Time To Close Up Shop? 

“No Business for Old Men.” Sounds like a movie. I can see my senior partner playing the lead role fumbling with usernames, passwords and rating software.

Direct writers and new carriers threaten our professional existences. How can we compete?

Many in the biz. wonder if it is time to close up shop.

Part 4: Conclusion

The Massachusetts Independent Insurance Agency community is vital part of a healthy insurance system.

I have a note on my desk that says: “Add Value.” It is a daily reminder of why I am here. We are advocates for our clients. We represent our clients at claim time and we make certain of fair and timely settlements. We are a voice on the other end of the phone, or in the office, that has the interest of our client in mind.

We are here for billing problems or insurance-related, life issues.

We market multiple lines of insurance, with multiple carriers and we shop for the best rates and insurance programs. We offer Trusted Choices.  

 Part 5: Epilogue

With the strength of Added Value & Trusted Choices the Massachusetts Independent Agent should be buoyed. Instead of us wondering how to compete, we should start feeling bad for the direct writers.

They don’t stand a chance.

What to do in case of an Accident:

Your Professional, Massachusetts, Independent Insurance Agent offers:

What to do in case of an auto accident:

  1. Stop. Be Courteous. Stay Calm. Your interest will be served best if you are courteous and engage in no controversy at the scene of the accident.
  2. If there is significant damage to any of the vehicles or any potential injuries call 9-1-1 immediately.
  3. Get the names fo the owners and drivers involved. Get license numbers, telephone numbers, and registration (plate) numbers.
  4. Get the names, addresses, and telephone numbers of witnesses.
  5. Express no opinion as to who was at fault. Give no information except for as required by the authorities. Do not sign any statements unless required by authorities.
  6. For prompt claims help:

Contact your Professional, Massachusetts, Independent Insurance Agent.

Personal Liability Umbrella

When it rains it pours. Especially, it seems once you’ve been at fault in a serious car accident. Do you have Umbrella Coverage? If you are unsure, then you probably don’t have a Personal Liability Umbrella policy.

A Personal Liability Umbrella Policy “sits-over” your home and auto liability limits. Coverage starts at $1,000,000 and provides you protection from lawsuits.

Coverage is relatively inexpensive to purchase. $1,000,000 of coverage, sitting over two autos and a home, would cost about $180 annually.

Umbrella Policies require underlying motor vehicle liability limits of $250,000 per person/$500,000 per accident.

In addition  to coverage limits, insurance companies provide legal defense. So, when you purchase higher limits you are also purchasing improved legal defense.

Keep Insurance Costs Down

We suggest that homeowner and auto insurance should help insure you against catastrophic loss. Catastrophic losses are ones that destroy your home or liability or injury claims that leave you financially devastated. With this in mind, consider higher deductibles. Take the savings and invest in improved liability limits. Make certain that you have adequate Dwelling limits on your home so that you will be able to adequately re-build. Also, consider a Personal Liability Umbrella Policy. An Umbrella Policy “sits” over your home & auto liability insurance.

Ma Auto Insurance & the little, green lizard

Never in the history of the Massachusetts Professional, Independent Insurance Agent community, have five letters been so feared.

Not, “t-h-e-f-t.”

Not, “f-r-a-u-d.”

And no, not, “c-l-a-i-m.”

I am talking about “G-E-I-C-O.”

Not since my childhood Godzilla days, have I been so scared of a lizard.

For years they have advertised in our proud, Commonwealth and for years I have smugly told customers, “GEICO? They don’t even write insurance in Massachusetts!”

Nationally they don’t use Independent Agents, either.

They use call centers and service centers and they don’t write home insurance.

When you work with an Independent, Professional Insurance Agent you are working with someone who who has your best interest in mind. You are working with someone who will shop your insurance with many different companies to get you the best rate. You are working with someone who is your advocate at claim time. Who, at GEICO, works as your advocate? Who, at GEICO, sells multi-lines of insurance and shops your insurances with many different companies?

Like the chilly winds of our Massachusetts’ autums, it seems inevitable that GEICO is coming. When? I don’t know. 2009? 2010 at the latest, is my guess.

For now, it is up to the Independent Insurance Agent, to get the best rates for our clients, to package policies and to round accounts. It is time to save our clients money. It is time to advise and to advocate. It is time to demonstrate our value.

Added Value

It seems to me that for the past thirty years, or so, Massachusetts insurance consumers and Professional, Massachusetts Independent Agents have been pushed around by the insurance industry. Enjoying “state set” auto insurance rates, Massachusetts bloated to the fourth highest auto insurance rates in the country and whithered to only 19 auto insurance carriers. I believe the handwriting was on the wall a number of years ago, Massachusetts auto insurance rates plummeted 26% over the past three years. As of April 1, 2008 Massachusetts moved to a “managed competition” system. This move has been good for most consumers with a statewide decrease in auto rates of almost 8%. The rate casualties seem to be those with 10 or more points on their license and new drivers.

With all the industry changes and as a small business owner, I have found myself working harder and working longer. My wife and three babies wonder who this tie-wearing, slightly stressed out, stranger is.  I continue to ask myself, as an Independent Insurance Agency: “Do we add value?” The emphatic answer: YES.

Unlike the Liberty Mutuals and The Amicas, we write insurance with many different companies. We represent our clients, as opposed to representing the companies that we place business with. We spend the time to find out which companies are the best fit for our clients. Some companies have more of an appetite for new drivers, some more of an appetite for the home and auto “account business.”

We are here for our customers whenever they have a claim problem or a billing question. We also offer free Registry of Motor Vehicles service.

We are Professional Insurance Advisors that have the best interest of our customers in mind. We offer multiple lines of insurance and as our customers lives change we are here to assist with all their insurance needs. 

Your Independent Insurance Agent should offer a lifetime of insurance products and services:

Parents put their newly licensed child on their auto policy, the child buys his first car, he moves out of the house and gets an apartment, he opens a business, buys an engagement ring, gets married, buys a home, has a child, buys life insurance, puchases a personal liability umbrella policy, gets rich, buys a vacation property, buys the ’65 Mustang Shelby GT350, and retires.

We are here to help every step of the way.