Although State Farm does not have agencies in Massachusetts, I smile every time I see their commercials. Besides being humorous, I feel as though they are advertising directly for our local, independent, Massachusetts Insurance Agency. Their commercials stress the person to person relationship that you hope to have with your agent. In each of their commercials, the client is in some sort of trouble and, rather than panicking, they know who to call: their agent.
This person to person relationship and the trust that goes along with years of working together is what our insurance agency, and all Massachusetts independent agencies strive for each and every day.