Allstate, Geico Return to Massachusetts Car Coverage
May 21st, 2009By Hugh Son and Erik Holm
May 18 (Bloomberg) — Allstate Corp., the largest publicly traded U.S. auto insurer, and Warren Buffett’s Geico Corp. are re-entering the Massachusetts car market after the state deregulated pricing for the coverage.
Allstate set Nov. 2 as its target date to return after an absence of about two decades, pending approval from regulators, the Northbrook, Illinois-based insurer said today in a statement. Geico started offering online quotes to Massachusetts drivers today, the company said in a separate statement.
Massachusetts was the last state to give up the authority to set rates in a plan designed to increase competition among insurers and reduce prices for customers. The state revoked the 31-year-old controls last year. Progressive Corp., based in Mayfield Village, Ohio, re-entered the market in 2008.
“As far as I am concerned the floodgates are wide open in Massachusetts right now,” said Kevin Johnson, an independent agent with Johnson & Rohan Insurance Agency in Lynnfield, Massachusetts, about 14 miles (22 kilometers) north of Boston. “It is good news for the consumer.”
Johnson said the state’s insurance regulation kept many companies from entering the market and he is cheered by how much that has turned around since the rules fell about a year ago.
Allstate will become the 11th company to enter the market since the state revoked controls in April 2008, Massachusetts Insurance Commissioner Nonnie S. Burnes said in a statement.
‘Benefits’ in Massachusetts
“This filing further demonstrates that managed competition is working and Massachusetts consumers are reaping the benefits of automobile insurance reform,” Burnes said.
Even before deregulation, auto rates in the state were declining. The average decrease in 2007 was about 12 percent, according to the state. Massachusetts ranks last among the 50 states in seatbelt use, according to National Highway Traffic Safety Administration data released last month. Seat belt use is 67 percent in the state, compared with a national average of about 83 percent, the NHTSA said.
“The recent changes set a new direction, giving insurers greater flexibility,” Allstate said in the statement.
Allstate is the second-largest auto insurer in the U.S., behind State Farm Mutual Automobile Insurance Co., according to 2008 data from the National Association of Insurance Commissioners. Geico, owned by Buffett’s Berkshire Hathaway Inc., passed Progressive for the third spot in that ranking.
Policyholder-owned State Farm, based in Bloomington, Illinois, doesn’t actively market new business in Massachusetts. The company, which serves drivers who move there from other states, has no immediate plans to expand in Massachusetts, said Dick Luedke, a spokesman for the insurer.
Allstate left the Massachusetts market about 20 years ago, said Kate Hollcraft, a spokeswoman for the company.
To contact the reporters on this story: Hugh Son in New York at hson1@bloomberg.net; Erik Holm in New York at eholm2@bloomberg.net.
Last Updated: May 18, 2009 14:51 EDT


